When Apple came to BUCK, I had the amazing opportunity to CD an in-store summer camp experience for 2022 with the theme “Protecting Planet Earth.” After pitching a few styles, Apple chose the loveliest style by Art Director extraordinaire Lauren Gaballo. We follow mom Tasha, kid Kyle and croc Lorenzo as they navigate the world from city to campsite, ending in an iconic Apple Store. The giant, looping animation was no easy fete, we had teams working across all BUCK global offices to pull off the weirdest, cutest spot around.

ROLE: Creative Director